AI Products for CX
← Back to GlossaryOperations

Escalation

The process of transferring a customer issue to a higher tier, specialist, or senior resource when the current handler cannot resolve it adequately.


Escalation occurs when a support ticket exceeds the expertise, authority, or time limits of the team currently handling it. It is a structured handoff designed to get the right skills or decision-making power applied to a problem before customer impact grows.

Escalations are commonly triggered by:

There are two primary types: functional escalations (to a specialist or higher tier) and hierarchical escalations (to a manager or senior stakeholder). Escalation rate—the percentage of tickets escalated out of total tickets—is a key operational metric. A high escalation rate may signal gaps in agent training, knowledge base coverage, or product documentation. Minimizing unnecessary escalations improves efficiency and customer experience.

Related terms

Looking for tools to put this into practice?

Browse AI Support Products